LOS ANGELESWork with me
RILEY PORCARELLO / CREATOR STRATEGY + CONTENT OPERATIONS
I turn creatorpartnershipsinto brand momentum.
From the first idea to the final post, I bring the strategy, talent, and execution together.
AVAILABLE FOR SELECT FREELANCE
01 / PAID CAMPAIGN RECEIPTS
Best campaign work.
Real proof, linked.
I have activated more than 200 creators. Explore selected brand partnerships, my role in each campaign, and the public results.
Public engagement reflects individual posts. Campaign results and private work records are labeled separately.More behind
the highlights.
Creator partnerships across sports, technology, and consumer brands.
Explore the archive
DAZN · FIFA Club World Cup · 100+ creator program
EA Sports · Nike · PUMA · Jordan · Foot Locker · Lenovo
CeraVe · Truly · Uber · KFC · Tide · Audible · Booking.com · Pottery Barn Dorm
Google · Samsung · PlayStation · Xbox · ASUS ROG
Live events: NBA All Star Weekend + CES
These moments show the part of creator partnerships that happens on site: talent movement, brand activations, content windows, approvals, and real time problem solving.
NBA All-Star Weekend
Three creators. Four brand collaborations. One event weekend.On site with Jamad Fiin, Pika, and Ben Black across Jordan / JD Sports, FIFA × NBA, PlayStation, and Foot Locker collaborations.
Supported talent movement, activation schedules, brand and creator coordination, live content windows, and the fast troubleshooting that keeps an event weekend moving.
CES 2026
Parker Burton × Google Android, from the show floor to YouTube.An on site brand activation built around hands on technology coverage and a 16 minute creator led CES video.
Supported Parker on site across talent logistics, activation timing, content requirements, approvals, and final YouTube delivery.
DAZN × FIFA Club World Cup
A global live event assignment: source talent, close logistics, and help a complex creator and social operation launch across markets.
Club World Cup social operation
As Digital Talent Coordinator at Whistle Sports, I sourced and activated 50+ international creators and broadcast talent, then managed deals, travel, and launch logistics across global markets.
My role and campaign details
Global event activationAs Digital Talent Coordinator at Whistle Sports, I sourced and activated 50+ international creators and broadcast talent, then managed deals, travel, and launch logistics across global markets.
Evidence and related posts
Noah Weissman and Matt Taylor published matching tournament-wide results and credited the Whistle and DAZN team. These figures cover the full social operation, not one creator or affiliate post.
Sports Campaigns
Sports creator partnerships with OussiFooty, Ben Black, Lisa Zimouche, Pika, and Jamad Fiin through The.Team / Wasserman.
Club World Cup Live
≈ 10.14Mcombined following Verified subtotal · 3 platforms+
Public counts checked September 30, 2026. Totals include followers and subscribers across the listed accounts, including secondary accounts. Platform rounding makes these approximate; the same person may follow on several platforms.
Snapchat and other platform counts could not be verified and are excluded. This is a verified subtotal, not a complete all platform audience.
Managed OussiFooty creator partnership work through The.Team / Wasserman, from opportunity and brand alignment through live delivery.
My role and campaign details
Football creator partnershipManaged OussiFooty creator partnership work through The.Team / Wasserman, from opportunity and brand alignment through live delivery.
Evidence and related posts
Direct post tags @DAZNFootball and #FIFACWC from MetLife Stadium.
Nike Mind 001
≈ 4.84Mcombined following Verified subtotal · 3 platforms+
Public counts checked September 30, 2026. Totals include followers and subscribers across the listed accounts, including secondary accounts. Platform rounding makes these approximate; the same person may follow on several platforms.
Snapchat and other platform counts could not be verified and are excluded. This is a verified subtotal, not a complete all platform audience.
Coordinated Lisa Zimouche’s paid talent partnership through The.Team / Wasserman, including launch planning and live delivery.
My role and campaign details
Football creator partnershipCoordinated Lisa Zimouche’s paid talent partnership through The.Team / Wasserman, including launch planning and live delivery.
Evidence and related posts
Direct post shows @Nike, #TeamNike, #NikePartner, and TikTok’s paid partnership label.
Featured Player Vote
≈ 10.14Mcombined following Verified subtotal · 3 platforms+
Public counts checked September 30, 2026. Totals include followers and subscribers across the listed accounts, including secondary accounts. Platform rounding makes these approximate; the same person may follow on several platforms.
Snapchat and other platform counts could not be verified and are excluded. This is a verified subtotal, not a complete all platform audience.
Managed OussiFooty’s creator partnership through The.Team / Wasserman from opportunity and brand fit through live delivery.
My role and campaign details
Football creator partnershipManaged OussiFooty’s creator partnership through The.Team / Wasserman from opportunity and brand fit through live delivery.
Evidence and related posts
Live post shows @easfcmobile, #sponsoredbyEA, and #ad.
Club World Cup Countdown
≈ 9.17Mcombined following Verified subtotal · 3 platforms+
Public counts checked September 30, 2026. Totals include followers and subscribers across the listed accounts, including secondary accounts. Platform rounding makes these approximate; the same person may follow on several platforms.
X and other platform counts could not be verified and are excluded. This is a verified subtotal, not a complete all platform audience.
Managed Ben Black’s sponsored creator campaign through The.Team / Wasserman, from brand coordination through live delivery.
My role and campaign details
Football creator partnershipManaged Ben Black’s sponsored creator campaign through The.Team / Wasserman, from brand coordination through live delivery.
Evidence and related posts
Post names @truly and includes #TrulyPartner and #ad.
Football culture with Puma
≈ 10.14Mcombined following Verified subtotal · 3 platforms+
Public counts checked September 30, 2026. Totals include followers and subscribers across the listed accounts, including secondary accounts. Platform rounding makes these approximate; the same person may follow on several platforms.
Snapchat and other platform counts could not be verified and are excluded. This is a verified subtotal, not a complete all platform audience.
Creator partnership work through The.Team / Wasserman.
My role and campaign details
Sports creator partnershipCreator partnership work through The.Team / Wasserman.
Evidence and related posts
The supplied research report identifies this official Puma post as a research lead. Riley confirms working on Oussi’s Puma campaigns; a creator paid disclosure was not verified in the report.
All Star for a day
≈ 2.06Mcombined following Verified subtotal · 4 platforms+
Public counts checked September 30, 2026. Totals include followers and subscribers across the listed accounts, including secondary accounts. Platform rounding makes these approximate; the same person may follow on several platforms.
X and Snapchat could not be verified and are excluded. This is a verified subtotal, not a complete all platform audience.
Creator partnership work through The.Team / Wasserman.
My role and campaign details
Sports creator partnershipCreator partnership work through The.Team / Wasserman.
Evidence and related posts
The report records #ad on Pika’s February 17, 2026 PlayStation Instagram reel.
Hooper community
≈ 2.06Mcombined following Verified subtotal · 4 platforms+
Public counts checked September 30, 2026. Totals include followers and subscribers across the listed accounts, including secondary accounts. Platform rounding makes these approximate; the same person may follow on several platforms.
X and Snapchat could not be verified and are excluded. This is a verified subtotal, not a complete all platform audience.
Creator partnership work through The.Team / Wasserman.
My role and campaign details
Sports creator partnershipCreator partnership work through The.Team / Wasserman.
Evidence and related posts
The report records #footlockerpartner on the May 16, 2026 Instagram reel.
Celebrating basketball culture
≈ 3.65Mcombined following Verified subtotal · 3 platforms+
Public counts checked September 30, 2026. Totals include followers and subscribers across the listed accounts, including secondary accounts. Platform rounding makes these approximate; the same person may follow on several platforms.
Other platform counts could not be verified and are excluded. This is a verified subtotal, not a complete all platform audience.
Creator partnership work through The.Team / Wasserman.
My role and campaign details
Sports creator partnershipCreator partnership work through The.Team / Wasserman.
Evidence and related posts
The report records #jordanpartner on February 17, 2026 and the THE ONE Global Finals reel.
From the court to the console
≈ 3.65Mcombined following Verified subtotal · 3 platforms+
Public counts checked September 30, 2026. Totals include followers and subscribers across the listed accounts, including secondary accounts. Platform rounding makes these approximate; the same person may follow on several platforms.
Other platform counts could not be verified and are excluded. This is a verified subtotal, not a complete all platform audience.
Creator partnership work through The.Team / Wasserman.
My role and campaign details
Sports creator partnershipCreator partnership work through The.Team / Wasserman.
Evidence and related posts
The report records #PlayStationPlaymaker and #ad on the February 18, 2026 reel.
Technology and gaming deals
Creator partnerships across The.Team / Wasserman and talent management, spanning gaming channels, technology, and brand deals.
Explore the channel Gameranx × The.Team / Wasserman
≈ 8.69Mcombined following Verified subtotal · 2 platforms+
Public counts checked September 30, 2026. Totals include followers and subscribers across the listed accounts, including secondary accounts. Platform rounding makes these approximate; the same person may follow on several platforms.
Facebook and X could not be verified and are excluded. This is a verified subtotal, not a complete all platform audience.
Worked with Gameranx during my time at The.Team / Wasserman.
Explore the creator’s gaming channel on YouTube.
Z Fold5 × Supercell
≈ 5.55Mcombined following Verified subtotal · 3 platforms+
Public counts checked September 30, 2026. Totals include followers and subscribers across the listed accounts, including secondary accounts. Platform rounding makes these approximate; the same person may follow on several platforms.
Other platform counts could not be verified and are excluded. This is a verified subtotal, not a complete all platform audience.
Managed Parker’s six figure partnership through rate negotiation, contract review, production coordination, exclusivity, and delivery.
My role and campaign details
Talent management · technologyManaged Parker’s six figure partnership through rate negotiation, contract review, production coordination, exclusivity, and delivery.
Evidence and related posts
The live post shows Parker’s paid Samsung partnership. Portal A names him among 30+ creators and reports these results across the wider campaign.
Mini Gaming PC
≈ 5.55Mcombined following Verified subtotal · 3 platforms+
Public counts checked September 30, 2026. Totals include followers and subscribers across the listed accounts, including secondary accounts. Platform rounding makes these approximate; the same person may follow on several platforms.
Other platform counts could not be verified and are excluded. This is a verified subtotal, not a complete all platform audience.
Talent management, brand communication, terms, and multi post delivery.
My role and campaign details
Talent management · technologyTalent management, brand communication, terms, and multi post delivery.
Evidence and related posts
Live TikTok shows the product and #acemagic campaign tags.
College Football 26
≈ 4.03Mcombined following Verified subtotal · 3 platforms+
Public counts checked September 30, 2026. Totals include followers and subscribers across the listed accounts, including secondary accounts. Platform rounding makes these approximate; the same person may follow on several platforms.
Facebook and X could not be verified and are excluded. This is a verified subtotal, not a complete all platform audience.
Creator fit, campaign coordination, and content delivery.
My role and campaign details
Talent management · gamingCreator fit, campaign coordination, and content delivery.
Evidence and related posts
Live post names Xbox Game Pass and includes #ad. The card uses the supplied Blue Thunder gaming image.
CES 2026 on site activation
≈ 5.55Mcombined following Verified subtotal · 3 platforms+
Public counts checked September 30, 2026. Totals include followers and subscribers across the listed accounts, including secondary accounts. Platform rounding makes these approximate; the same person may follow on several platforms.
Other platform counts could not be verified and are excluded. This is a verified subtotal, not a complete all platform audience.
Supported Parker on site for the Google Android activation, coordinating talent logistics, content requirements, approvals, and YouTube delivery.
My role and campaign details
Talent management · technologySupported Parker on site for the Google Android activation, coordinating talent logistics, content requirements, approvals, and YouTube delivery.
Evidence and related posts
The public video documents Parker’s CES 2026 fieldwork; the Google Android sponsorship and activation are supported by campaign records.
Saros
≈ 4.03Mcombined following Verified subtotal · 3 platforms+
Public counts checked September 30, 2026. Totals include followers and subscribers across the listed accounts, including secondary accounts. Platform rounding makes these approximate; the same person may follow on several platforms.
Facebook and X could not be verified and are excluded. This is a verified subtotal, not a complete all platform audience.
Managed exclusivity windows, sponsor conflicts, approvals, and launch timing around PlayStation content.
My role and campaign details
Talent management · gamingManaged exclusivity windows, sponsor conflicts, approvals, and launch timing around PlayStation content.
Evidence and related posts
Direct Short tags @PlayStation and includes #Saros, #PlayStation, and #ad.
ROG Creator Partnership
≈ 4.03Mcombined following Verified subtotal · 3 platforms+
Public counts checked September 30, 2026. Totals include followers and subscribers across the listed accounts, including secondary accounts. Platform rounding makes these approximate; the same person may follow on several platforms.
Facebook and X could not be verified and are excluded. This is a verified subtotal, not a complete all platform audience.
Handled deal terms, competitive restrictions, creative delivery planning, usage, and reporting requirements.
My role and campaign details
Talent management · gamingHandled deal terms, competitive restrictions, creative delivery planning, usage, and reporting requirements.
Evidence and related posts
Public Short features the ROG Flow Z13; saved ASUS ROG campaign records document the partnership work.
Engagement snapshots captured September 30, 2026. Counts change over time. DAZN Club World Cup and Google Play × Samsung results are operation wide or campaign wide and labeled separately from individual creator post performance.
About these results
Engagement captured September 30, 2026. Counts change over time. DAZN and Google Play × Samsung figures cover the wider operation or campaign; other figures reflect individual posts.
WHISTLE SPORTS / ORIGINAL YOUTUBE CONTENT
Casting the people
behind the stories.
At Whistle Sports, I cast athletes and celebrities for original YouTube content, including the shows below.
Real personalities. Great stories.
MY ROLE · ATHLETE + CELEBRITY CASTING Explore Whistle
02 / PROFESSIONAL BACKGROUND
Built inside sports,
media, and entertainment.
I learned this work by doing it for creators, brands, leagues, and live events, where deadlines are real and every stakeholder needs an answer.
Creator campaigns, talent programs, and partnership work across technology, sport, gaming, culture, and consumer brands.
Lifestyle & consumer
Creator partnerships across beauty, beverages, food, home, travel, and everyday services.
CeraVe
Truly
Uber
KFC
Tide
Audible
Booking.com
Pottery Barn DormSports & culture
Creator partnerships across sport, leagues, and global events.
Nike
EA Sports
FIFA
Olympics
UEFA
NBA
NFL
DAZN
Jordan
PUMATechnology & gaming
Partnerships across platforms, devices, and gaming.
Meta
Google
PlayStation
Samsung
Xbox
ASUS ROG
LenovoCareer details and responsibilities
Creator partnerships
at cultural scale.
End to end work across deal sourcing, creator fit, creative alignment, negotiation, campaign execution, logistics, performance reporting, and long term talent strategy.
Creator Partnerships, Senior Coordinator
Owned partnership strategy for 10+ macro creators and executed creator led programs across sports, gaming, technology, CPG, and entertainment.
Digital Talent Coordinator
Cast athletes and celebrities for Whistle’s original YouTube shows. Sourced and activated 50+ international creator and broadcast talent for the FIFA Club World Cup, while running deal and launch logistics across global markets.
Talent Manager
Built and managed a roster of short form creators across brand partnerships, monetization, pricing, retainers, and long term career development.
WHY HIRE ME
I turn one good idea into a month of useful content.
You bring the expertise and the point of view. I find the strongest moments, make the content, keep approvals moving, publish it, and tell you what worked.
Podcast appearances, book ideas, drafts, speaking footage, consulting stories, and the opinions only you can have.
YOU STAY THE AUTHOR.I RUN THE SYSTEM.
I watch the full podcast, pull the strongest ideas, and explain why each one is worth turning into a clip.
More about my experience
I already know how to manage high stakes work.
For 5+ years, I have run creator partnerships and campaigns for major brands and global sports organizations. I work with senior stakeholders, protect each creator's voice, and keep complex projects moving.
I can think beyond the edit.
I have managed talent, built influencer campaigns, and run short form content systems. That means I can pitch ideas, push back when a draft is not working, and connect every post to a real business goal.
03 / CREATOR SIDE SYSTEMS
How I run campaigns,
clips, and talent.
I make the process clear: what happens next, who owns it, what needs approval, and whether the work is actually performing.
01Influencer campaigns
Strategy becomes a repeatable creator program.
- 01Audience + cultural insight
- 02Creator shortlist
- 03Brand fit + risk review
- 04Outreach + brief
- 05Approvals + launch
- 06Report + learn
02Content editing + publishing
Turn long form content into a consistent stream of short form posts.
- 01Ingest source
- 02Choose the strongest moments
- 03Hook + edit queue
- 04Review each edit
- 05Publish handoff
- 06Review performance
03Talent management
Turn strong relationships into lasting opportunities.
- 01Review opportunities
- 02Brand fit check
- 03Prepare the talent
- 04Terms + calendar
- 05Deliverables
- 06Partner follow through
Explore my campaign process
Start with one clear reason people should care.
Audience truth, cultural timing, platform behavior.
Fit, voice, audience overlap, risk, relationship.
Clear guardrails with room for creator native ideas.
Approvals, usage rights, performance, and lessons for the next campaign.
04 / ONE CONNECTED PRACTICE
You do not need five
different people.
I bring strategy, creative, talent, and publishing together to keep the work moving.
× CONTENT
× GROWTH
05 / ROLE READY TOOLKIT
The tools behind
the work.
How I use these tools
Premiere Pro · CapCut · OpusClip · Higgsfield · green screen · voice layering · video insets · short form exports
Instagram · TikTok · YouTube · Buffer · content calendars · publishing workflows
Substack · monthly newsletters · one off emails · website traffic · follower growth · top content reporting
CreatorIQ · HypeAuditor · Hunter.io · Monday.com · Salesforce · visual templates · motion · lightweight automation
